In a major shake-up, X, the social media company formerly known as Twitter, has announced that owner Elon Musk and Chief Executive Linda Yaccarino will take on key roles within the organization. Musk will lead the product and engineering teams, while Yaccarino will be in charge of all other divisions including legal and sales.

Both Musk and Yaccarino will also oversee the trust and safety team, which is responsible for content moderation. The decision to have Musk and Yaccarino directly involved in the trust and safety team comes as a response to criticism the platform has faced regarding content moderation.

Since Musk's acquisition of the company in October, researchers have accused X of relaxing content guardrails, leading to an increase in harmful posts. X has insisted that the majority of content views are of healthy posts. In a recent email to X employees, which was obtained by Reuters, Yaccarino announced that the company is actively searching for a new leader for brand safety and suitability.

This move follows the departure of A.J. Brown, the previous head of brand safety, who left the company last month. Yaccarino also mentioned that three X leaders will take on different responsibilities within the trust and safety team, including law enforcement operations and threat disruptions.

These changes within X's trust and safety team come after Ella Irwin resigned as the head of the team in June. It is evident that the company is taking proactive steps to address concerns surrounding content moderation and ensure the platform remains a safe space for users.

Overall, the decision to appoint Musk and Yaccarino to key roles within X demonstrates the company's commitment to addressing the challenges it has faced in relation to content moderation. By directly overseeing the trust and safety team, X hopes to regain public trust and create a healthier environment for its users.