Alibaba's India Opportunity

Alibabas India Opportunity
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  • Within China, this means Alibaba still has room to increase its market share as a percentage of China’s e-commerce market but also even if they can just maintain that market share, they can increase the dollar value of that revenue as China’s e-commerce market grows; it is expected to grow about 70% over the next 5 years.
  • At a very high level, I would like to give an overview of some of the big investments they have made recently to help grow their international market share.
  • This combination of a fast growing overall economy, the fastest growing e-commerce market, low online retail penetration, and a high growth in internet connectivity makes the Indian market a huge opportunity for Alibaba.
  • Amazon and Alibaba had the first mover advantage within their prospective markets and India already has e-commerce platforms to choose from but based on the low online retail penetration, there is still an opportunity to make that impression on the growing market.
  • To help create a foothold in the market Alibaba has been making investments in many established firms within India including Zomato and Paytm mall, if these investments follow a similar path as Lazada, then it is likely just the start of a series of investments to increase partnership interest.


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