Alibaba's India Opportunity
30 Jan 2019 11:33 AM GMT
An overview of Alibaba?s e-commerce revenues and international expansion.A look at India?s economy and e-commerce growth forecasts.Alibaba?s advantages over other competitors in the Indian market.
- Within China, this means Alibaba still has room to increase its market share as a percentage of China’s e-commerce market but also even if they can just maintain that market share, they can increase the dollar value of that revenue as China’s e-commerce market grows; it is expected to grow about 70% over the next 5 years.
- At a very high level, I would like to give an overview of some of the big investments they have made recently to help grow their international market share.
- This combination of a fast growing overall economy, the fastest growing e-commerce market, low online retail penetration, and a high growth in internet connectivity makes the Indian market a huge opportunity for Alibaba.
- Amazon and Alibaba had the first mover advantage within their prospective markets and India already has e-commerce platforms to choose from but based on the low online retail penetration, there is still an opportunity to make that impression on the growing market.
- To help create a foothold in the market Alibaba has been making investments in many established firms within India including Zomato and Paytm mall, if these investments follow a similar path as Lazada, then it is likely just the start of a series of investments to increase partnership interest.
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