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BookMyShow Invests in Cashless Payments Platform AtomX

BookMyShow Invests in Cashless Payments Platform AtomX

  • Online ticketing platform BookMyShow has invested an undisclosed amount in Pune-based payments solution startup AtomX which is looking to increase NFC-based payments adoption in India.
  • AtomX is working in the field of NFC (Near-Field-Communication) payments and has built a technology platform for using NFC-equipped wearables and other accessories for cashless payments at events and points of sales.
  • With this partnership, BookMyShow is looking to make use of AtomX's NFC payments solution through accessories such as NFC cards, , wristbands, key-chains and more.
  • Consumers can potentially use this for digital payments at music festivals, sporting events, food festivals and concerts and other on-ground activities. .


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