Gourmet Meat Startup Licious Raises $25 Million in Funding Round Led by Nichirei Corp
15 Dec 2018 8:48 AM GMT
As food safety and quality continue to serve as massive concern points, the category-first brand backed by technology, Licious is standing on the forefront to solve the existing customer pain points of hygiene, freshness and convenience in a sustainable manner
- As food safety and quality continue to serve as massive concern points, the category-first brand backed by technology, Licious is standing on the forefront to solve the existing customer pain points of hygiene, freshness and convenience in a sustainable manner.
- Claimed to be India’s leading fresh meat and seafood brand, Licious has vouched for their philosophy of clean food over the years, which has now worked in their favour as Japan’s largest public listed conglomerate Nichirei Corp has decided to invest in the startup.
- Both the co-founders are adamant at continuing to invest in food safety and quality and build on the foundation of being a product-first and consumer-obsessed brand.
- The co-founders believe that as they go forward, the learnings from Nichirei and other investors would play a highly relevant part in helping them define the right standards across the supply chain and product innovation.
- Reports suggest that the Indian meat market is expected to reach $65 billion by 2022.
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