How Swedish startup Brandie plans to help Indian brands separate loyal customers from deal hunters
6 March 2019 9:00 PM GMT
Brandie claims to be the world?s first social media loyalty platform that allows brands to connect with real, everyday users, and also lets customers earn exclusive rewards and offers. YourStory caught up with the co-founders to understand the startup?s India strategy.
- Brandie wanted to help brands make the most of the not-so-well-known people on social media, those whose follower counts aren't in the tens of thousands, but whose opinions are highly valued.
- Micro-influencers, as they are known today, are Brandie’s playground, and the platform allows brands to reward their loyal customers as opposed to spending marketing dollars on “discount-hunters”.
- Also Read: Zomato launches Piggybank, a loyalty programme that allows frequent users to save on every orderYS: How do these brands, many of which are startups, benefit from associating with Brandie?Brands benefit in multiple ways.
- Also Read: Fashion retailer Myntra launches loyalty programme 'Myntra InsiderWebsite
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