HubSpot President JD Sherman on how to scale a company and be an effective leader
25 Nov 2018 8:32 PM GMT
Using HubSpot as a model, JD Sherman also talked about how to localise a product for different markets HubSpot is a company that needs little introduction. Founded 12 years ago by Brian Halligan and Dharmesh Shah, the US-based software company offers a suite of marketing tools and helped to popularise
- Founded 12 years ago by Brian Halligan and Dharmesh Shah, the US-based software company offers a suite of marketing tools and helped to popularise inbound marketing, a strategy that helps companies attract customers organically by creating quality and valuable content and experiences.
- HubSpot’s constant and brisk growth can be attributed to the company’s strong set of culture code that embraces employee autonomy, customer-centric mindset, flat hierarchy and more.
- JD Sherman, the company’s President and COO, said that even as the company continues to scale exponentially, retaining the culture that made it great when it was still small, is key to growing the company effectively.
- We are getting great adoption for the free CRM and we are getting great tools for lots of businesses to get started with, and it costs us nothing to get that engagement.
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