I saw an opportunity to build a global brand that is truly from India, says OYO’s Aditya Ghosh
22 March 2019 8:30 PM GMT
Aditya Ghosh, CEO of OYO India & South Asia, has spent 100 days in the office. But what is he like and what makes him tick? And why did he choose OYO over many other corporate houses?
- Almost as rare are corporate leaders who pass up the opportunity to repeat their stellar performance in the same industry and choose to go work for a startup instead.
- IndiGo is where he spent 14 years, turning it from yet another budget carrier to India’s number one airline and led its international expansion, making it the fastest growing low-cost carrier in the world.
- In my 100 days in OYO, I have understood while the company has grown in scale, perception is still something that we are working to change.
- What got me to look at OYO was the idea of creating something new and different,” he reveals, adding, “I saw an opportunity to build a global brand that is truly from India.
- There is this perception in the market that low price means low quality.
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