Mirrorsize uses tech developed by IIT-D to solve the issue of fit in the fashion industry - ETtech
5 March 2019 7:26 AM GMT
Mirrorsize?s technique of extracting the body size of customers accurately has won it deals with several online-first fashion retailers, both in Ind..
- Mirrorsize uses tech developed by IIT-D to solve the issue of fit in the fashion industry Mirrorsize’s technique of extracting the body size of customers accurately has won it deals with several online-first fashion retailers, both in India and in the US Alnoor Peermohamed  | ETtech  | March 05, 2019, 18:26 IST If Arup Chakraborty has his way, technology built at the Indian Institute of Technology in Delhi (IIT-D) could soon help global fashion retailers assist consumers find the right fitting trousers or suit through their smartphones.
- With retail increasingly going the online way, fit issues are among the highest contributors to returns in the fashion industry , one leading to millions of dollars in lost revenues.
- Mirrorsize , a two-year old startup, is finding traction among fashion retailers in India and beyond, having already signed up small online brands such as GetStitched, Ira Soleli and Corpqlo.
- Mirrorsize’s technique of extracting the body size of customers accurately has won it deals with several online-first fashion retailers, both in India and in the US.
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