New-age mattresses from Wink & Nod make sure millennials don’t lose sleep over their slumber deficit
21 Jan 2019 2:50 AM GMT
Millennials have a sleep problem. A good, rejuvenating mattress can solve it. Or so believes Wink & Nod, an 18-month-old startup from Pune that offers innovative memory foam mattresses covered with ba...
- Sandeep Prasad was a venture capitalist in Florida, US, before he returned to his hometown, Pune, in 2017 and started Wink & Nod, a “sleep-focused” company that makes and sells memory foam mattresses and pillows.
- Sandeep Prasad, Founder and CEO, Wink & NodA few months of research ensued, and he discovered that the domestic mattress market was largely driven by traditional players like Kurlon, Sleepwell, and others.
- Add to that a 100-day trial policy and free delivery within three to four days (in contrast, Pepperfry or Urban Ladder take seven to 10 days, sometimes even two weeks, to deliver a mattress), and Sandeep seems to have found the right mix.
- Wink & Nod competes with the likes of Wakefit, SleepyCat and Sunday in the online mattress segment, but traditional offline mattress-makers like Sleepwell, Kurlon, Duroflex, and others are competition too.
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