Online bookings platform BookMyShow invests in payments startup AtomX
16 April 2019 3:28 AM GMT
BookMyShow has made a strategic investment in AtomX to provide customers with an enhanced cashless experience for its on-ground events.
- We are looking to unify both online and offline payments, enabling live entertainment events to accept contactless bank issued cards beyond our close loop tags which offer users multiple options to tap and pay at all our live events.
- A statement said that this investment will let BookMyShow seamlessly enable AtomX's cashless payments platform and solutions on Near Field Communication (NFC) cards, wristbands, and keychains that consumers can use for digital payments at music festivals, sporting events, food festivals, and concerts, amongst others.
- AtomX's solutions can be used by BookMyShow's vendors and customers.
- On the investment, Ashish Hemrajani, Founder and CEO, BookMyShow stated: "As we broaden the out-of-home entertainment ecosystem, we continue to improve every aspect of that customer journey.
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