Online grocery startup Grofers pursues profit, targets IPO in 3 years

Online grocery startup Grofers pursues profit, targets IPO in 3 years
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  • Online grocery startup Grofers India is pursuing profitability by consolidating its presence in the cities where it has a presence in and focusing on doubling its sales to Rs 5,000 crore by FY20.
  • We expect around Rs 5,000 crore sales in the current fiscal," Grofers Co-founder and CEO Albinder Dhindsa told PTI.
  • Grofers, despite raising $60 million recently, remains focused on consolidating its presence in 12 cities (where it is already present) across the country to push profitability, instead of aggressive geographical expansion.
  • About 86 per cent of Grofers users use in-house brands, the company CEO said.


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