Quikr acquires Zefo for Rs 200cr in offline push - ET Retail

Quikr acquires Zefo for Rs 200cr in offline push - ET Retail
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  • The deal comes as the Bengaluru-based company, valued at $1.6 billion, is looking at an aggressive offline expansion with plans to open 200-300 franchisee stores across the country over six-nine months.
  • Quikr , the e-classifieds and transactions marketplace, has acquired online pre-owned goods seller startup Zefo in a Rs 200-crore, stock-and-cash deal as it looks to ramp up the business in the segment.
  • Some of the major segments in the refurbished category for Quikr include smartphones, electronics and furniture - already accounting for about 15% of revenues.


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