Shot of Brandie: Swedish Startup Aims To Disrupt Influencer Marketing With India Launch
15 April 2019 1:38 AM GMT
Brandie is a Swedish startup which seeks to disrupt the world of influencer marketing with its app that launched last month in India.
- Most people might not even be aware of a Indian town called Rajamundri in Andhra Pradesh, but the small town could just have played a big role in changing one of the hottest marketing categories in the world right now - influencer marketing.
- Here's a little background on why India has a big part to play in the next big influencer marketing innovations.
- It is set to bring 500 Mn first time internet users to the world within the next decade, could become the world's largest middle class consumer market by 2030, surpassing both China and the US, according to the World Bank.
- One significant trend to sprout from this growth spurt in digital advertising is influencer marketing across online and offline platforms.
- Influencer marketing essentially involves public or non-public figures who have a significant following on social media, especially from the brand's core target audience.
- For that to be a reality, Brandie will need to particularly target Indian regional language content consumers and users, who are expected to collectively account for 75% of India's digital user base by 2021, according to a report by Google and KPMG.
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