Technology Startup Apricart Wants To Revolutionize The Grocery Business For Consumers And Retailers
11 Feb 2019 7:10 AM GMT
Apricart is a technology leader that wants to leverage the grocery cart to drive sales and learn about customer behavior in real time.
- Grocery retailers and consumer packaged goods companies alike depend on understanding the customer journey, and Apricart provides unprecedented intelligence, including: in-the-moment unique path-to-purchase data; insights using predictive analytics; a platform to influence shopper behavior at the point of decision, and immediate feedback on promotions.
- Technology, especially online shopping analytics, allows retail shoppers to demand more personal and pleasant guest experiences.
- This generates an amazingly rich data set of shoppers' behaviors, without identifying shoppers’ personal information and without disrupting shoppers’ actions.
- Adding Value To The Customer And Retailer Apricart offers an attractive value proposition for three markets: food retailers, FMCG insight providers and FMCG advertisers.
- For FMCG insight researchers, Apricart provides an all-encompassing, rich data set of detailed observational path-to-purchase data and instantly available actionable insights customized for each individual shopper.
- A screen in front of the handlebar on each Apricart offers FMCG Marketers a dynamic platform to influence and inspire shoppers with personalized content as they shop.
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