The controversy over Priyanka Chopra and Nick Jonas’s wedding, explained
5 Dec 2018 4:50 PM GMT
They love each other. They also love brands.
- Even in a year of short celebrity engagements , much has been made of Chopra and Jonas’s whirlwind courtship: The two were only publicly dating for a few months before reports surfaced that Jonas rented out a Tiffany store to pick out an engagement ring for Chopra.
- In August, rumors that Jonas had picked out an engagement ring for Chopra were confirmed when she shared photos of her Mumbai roka ceremony , a traditional Indian engagement event.
- Chopra’s star-studded bridal shower , for instance, was held at the Blue Box Cafe, an eatery at Tiffany, where Jonas picked out the ring; at the shower, Chopra wore $1 million worth of Tiffany jewels, according to People, which covered the affair.
- While Chopra got some flak for this, she’s far from the only celebrity to enlist brands to help commemorate a milestone: Khloe Kardashian, for instance, famously got Amazon to help sponsor her baby shower .
- It’s unclear whether the couple financially benefits in the long run from these wedding plugs (though we do know that Jonas is an investor for at least one of the startups he plugged on Instagram, Lime) or how much they would theoretically stand to make off these relationships (though one estimate states that Instagram influencers with tens of millions of followers can stand to make between $6,700 and $17,500 per post).
- Many celebrities have brands sponsor various parts of their wedding, if not the entire ceremony, said Meghan Ely, owner of OFD Consulting , a wedding publicity firm in Richmond, Virginia.
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