TikTok, Helo And Co. Build India Success On Regional Languages, But Not In Their Privacy Policy

TikTok, Helo And Co. Build India Success On Regional Languages, But Not In Their Privacy Policy
x

  • After gaining significant market share in China, Chinese social media giants have quickly entered developing markets such as India, Bangladesh, Sri Lanka and other South Asian countries, to give Twitter, Facebook and Snapchat.
  • Its short video-sharing app Vigo Video is also popular in India and its Android app clocked 6.42 Mn DAUs in India in November 2018.
  • The rising internet users in Indian Tier 2 and Tier 3 cities have also made way for such apps which are built for Indian languages, called 'vernacular apps' by some.
  • Like Helo, Tiktok is another hugely popular ByteDance-owned media app for creating and sharing short videos.
  • Last year, in July, the Justice Srikrishna Committee in their Draft Personal Data Protection Bill had clearly mentioned that such terms and conditions and policy documents not only need to be available in all supported languages but in contrast to the current practices, the content should be clear and simple to understand.
  • Sharing Indian users' data with third parties, outside the country, (without user consent) could be in direct violation of TRAI recommendations on data protection.


Next Story
Share it
Top
To Top