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WATCH: Why this IIT alumnus chose to bet on India’s sleep deficit with Cuddl

WATCH: Why this IIT alumnus chose to bet on India’s sleep deficit with Cuddl

  • Sleep deprivation can put one at risk of weight gain, diabetes, heart disease, stroke, and memory loss.
  • A host of startups – in India and abroad - are working to make innovative sleep-related products that can promote better sleep.
  • In Bengaluru, Shashank is hard at work testing sleep cycles of individuals who agreed to experiment with his pillow - which he claims helps one sleeps long and comfortable.
  • People are investing in mattresses that enable good sleep, and pillows are part of that journey, too," Shashank says.
  • As of now, he is getting his sleep numbers from people using sleep trackers and is working to better the design of his product.


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