‘What’s under the hood is driving evolution of the travel industry’
18 April 2019 12:58 PM GMT
In an interview, founder Deep Kalra talks about how technology is disrupting the travel space.Blockchain is considered an emerging technological force that promises to change the travel industry?s status quo, says Deep Kalra
- today MakeMyTrip has survived a downturn and emerged as a leading travel company.
- While it's still early days for conversational commerce, we are seeing very encouraging results as we drive deeper into the Indian market beyond big cities by bringing down barriers through voice commerce and vernacular approach.
- Today's consumer is spoilt for choice, especially since funded consumer internet companies give discounts.
- As we look at building sustainable e-commerce businesses, we have to go beyond just customer acquisition and focus on customer retention.
- If only top-line performance is rewarded without looking at critical business metrics like retention, the discounts will do nothing for customer loyalty and businesses can keep burning cash for expensive acquisition and re-acquisition sprees.
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